8 Best Online Marketplaces to Sell On of 2026

1. 1

   Amazon

   The Amazon store's third-party selling program, with an Individual plan billed per item and a Professional plan billed monthly.

   9.1overall

   The Amazon store's third-party selling program, with an Individual plan billed per item and a Professional plan billed monthly.

   Best forBrands and resellers with steady volume who want the largest shopper audience and optional outsourced fulfillment.

   Adoption data

   75,000Amazon says more than 75,000 independent sellers in its store passed $1 million in sales in 2025.

   Amazon, Sell on Amazon (2025): “More than 75,000 independent sellers surpassed $1 million in sales in 2025”

   Amazon is the default marketplace for sellers who can handle volume. The pricing page sets out two plans: Individual at $0.99 per item sold, which suits a seller testing a handful of products, and Professional at $39.99 per month, which adds bulk listing, automated pricing, advertising and B2B selling through Amazon Business. Referral fees come on top and vary by category, charged as a percentage of the total price or a minimum amount, whichever is greater. Fulfillment by Amazon lets sellers send stock to Amazon and have orders shipped with Prime eligibility, and Amazon claims FBA shipping costs 70% less per unit than comparable premium carrier options. The adoption signal is strong: Amazon says more than 75,000 independent sellers passed $1 million in sales in 2025. The tradeoff is cost and control. Fees stack up across plan, referral, fulfillment and ads, so model margins with the revenue calculator before listing.

   Strengths

   • +Amazon says listings reach hundreds of millions of shoppers searching for products
   • +Optional FBA removes warehousing and shipping work from the seller
   • +New-to-Amazon brands can get over $50,000 in referral-fee waivers in their first year

   Limitations

   • −Referral fees apply on top of the plan fee and vary by category
   • −The Professional plan costs $39.99 a month whether or not you sell
   • −Many advanced tools require a Professional plan or Brand Registry

   SummaryThe strongest choice for sellers who want maximum reach and outsourced fulfillment. Run the numbers first, because plan, referral and FBA fees add up.

2. 2

   eBay

   An auction and fixed-price marketplace for new, used and collectible goods, with free monthly listings for most sellers.

   9.0overall

   An auction and fixed-price marketplace for new, used and collectible goods, with free monthly listings for most sellers.

   Best forSellers of used goods, collectibles, parts and one-off items who want auctions or fixed prices without a subscription.

   Adoption data

   $23.2 billioneBay Inc. reported gross merchandise volume of $23.2 billion in the third quarter of 2026, up 15% as reported, a figure that includes Depop after its July 2026 acquisition.

   eBay Inc., eBay Inc. Reports Third Quarter 2026 Results (2026): “GMV was $23.2 billion, up 15% on an as-reported basis and up 16% on an FX-Neutral basis.”

   eBay is the most flexible marketplace in this ranking for items that do not fit a catalog. Sellers can run auctions or fixed-price listings, and eBay's fee page says every seller gets up to 250 zero insertion fee listings a month, then $0.35 per listing. When an item sells, eBay charges one final value fee, 13.6% of the total sale up to $7,500 in most categories, plus a per order fee of $0.30 on orders of $10 or less and $0.40 above that, with no separate payment processing charge. That makes eBay cheaper to start than Amazon, though the percentage take is higher than Walmart's in some categories. Scale is large: eBay Inc. reported $23.2 billion in gross merchandise volume in the third quarter of 2026, which includes Depop after the July acquisition. Category fee tables are long, so check the row for your goods before pricing.

   Strengths

   • +Low entry cost: no subscription and 250 free listings a month
   • +Auctions help price rare or collectible items
   • +Payment processing is built into the final value fee

   Limitations

   • −The final value fee is 13.6% of the sale up to $7,500 in most categories
   • −A per order fee of $0.30 or $0.40 applies on top
   • −Fees differ across categories, which takes time to learn

   SummaryThe best fit for used, collectible and hard-to-price items, with a low cost to list. Check the category fee table, because the final value fee varies.

3. 3

   Walmart Marketplace

   Walmart's third-party seller program on Walmart.com, with category referral fees and no monthly fee.

   8.7overall

   Walmart's third-party seller program on Walmart.com, with category referral fees and no monthly fee.

   Best forEstablished US sellers who want a large retail audience without a monthly subscription.

   Adoption data

   280 millionWalmart says about 280 million customers and members visit its stores and ecommerce sites each week across 19 countries; this is a company-wide figure, not Marketplace alone.

   Walmart, Walmart Marketplace (2026): “Each week, approximately 280 million customers and members visit more than 10,900 stores, including Walmart and Sam’s Club locations, and eCommerce websites in 19 countries.”

   Walmart Marketplace offers a large US retail audience with a simpler cost structure than Amazon. Walmart states there are zero monthly or setup fees; it deducts a referral fee only when an item sells, set by category. Apparel, for example, is 5% for items of $15 or less, 10% between $15 and $20, and 15% above $20, while camera and consumer electronics sit at 8%. Sellers can use Walmart Fulfillment Services, which Walmart says is linked to 50% average GMV growth for sellers using it, and buyers can return items at more than 4,600 US stores. Walmart reports that roughly 280 million customers and members visit its stores and websites each week, though that covers the whole company. The program is built for registered businesses, so it is less suited to someone clearing out a closet. For a US brand already selling elsewhere, it is a low-risk second channel.

   Strengths

   • +No fixed monthly cost
   • +Referral fees for some categories start at 5% on low-priced items
   • +Buyers can return items at Walmart stores

   Limitations

   • −Referral fees reach 15% in categories such as books and higher-priced apparel
   • −Aimed at US businesses rather than casual sellers
   • −The audience figure covers all of Walmart, not just Marketplace

   SummaryThe best value for established US sellers: no monthly fee and a large audience. Casual sellers will find eBay or Mercari easier to start with.

4. 4

   Etsy

   A marketplace for handmade, vintage and craft goods, with per-listing fees instead of a required subscription.

   8.4overall

   A marketplace for handmade, vintage and craft goods, with per-listing fees instead of a required subscription.

   Best forMakers, vintage sellers and small creative shops selling distinctive items.

   Adoption data

   $2.6BEtsy, Inc. reported gross merchandise sales of $2.6 billion for the Etsy marketplace in the third quarter of 2026, up 8.8% year over year.

   Etsy, Inc., Etsy, Inc. Investor Relations (2026): “GMS: $2.6B +8.8% Y/Y Etsy Marketplace growth”

   Etsy is the clearest choice for handmade, vintage and craft goods, because its buyers arrive looking for those items. Getting started is cheap: Etsy's help center says there is a $0.20 fee to create or renew a listing, listings run for 4 months, and multi-quantity listings charge $0.20 for each extra unit sold. Fees at the point of sale come on top, and Etsy reported a marketplace take rate of 26.2% in the third quarter of 2026, which is the share of gross merchandise sales it collects across all its services, including ads and payments. Demand is healthy: the Etsy marketplace recorded $2.6 billion in gross merchandise sales in that quarter, up 8.8% year over year. Etsy sold Depop in July 2026, so the marketplace is now its main business. Sellers of generic or wholesale stock will find better reach on Amazon or Walmart.

   Strengths

   • +Low cost to put an item on sale
   • +Buyers come looking for handmade and vintage goods
   • +Marketplace sales grew 8.8% in Q3 2026

   Limitations

   • −Listing fees repeat every 4 months for unsold items
   • −Etsy reported a 26.2% marketplace take rate in Q3 2026, the total share of GMS it collects
   • −Mass-produced goods fit poorly with the marketplace's focus

   SummaryThe best marketplace for makers and vintage sellers, with a $0.20 listing fee. Budget for sale-time fees and ads, which make up most of Etsy's take.

5. 5

   TikTok Shop

   Shopping built into TikTok, where products are sold through short videos, LIVE streams and creator promotions.

   8.1overall

   Shopping built into TikTok, where products are sold through short videos, LIVE streams and creator promotions.

   Best forConsumer brands with visual products that can sell through video and creator partnerships.

   TikTok Shop turns TikTok's video feed into a storefront. Products can be tagged in short videos and LIVE streams, and creators can promote a seller's items to their own audiences, with buyers checking out without leaving the app. TikTok's seller pages describe the pitch as going from scroll to sale and point to seller case studies where LIVE sessions and creator videos lifted sales. That model rewards brands with products that look good on camera, such as beauty, fashion and gadgets, and that can keep producing content. We could not confirm the current US referral fee on a TikTok page from our location, so pricing is marked pending, and TikTok has not published a seller or shopper count we could cite, so adoption is scored conservatively. It is a strong addition for brands with a content habit, but a poor fit for sellers who just want to list inventory and wait for search traffic.

   Strengths

   • +Sales happen where viewers already watch content
   • +Creators can promote products to their audiences
   • +LIVE selling suits demos and launches

   Limitations

   • −We could not confirm US fees from a TikTok page fetched for this review
   • −TikTok has not published a seller or buyer count we could cite
   • −Sales depend on producing regular video content

   SummaryA strong channel for brands that can sell through video and creators. Confirm current US fees in Seller Center before committing.

6. 6

   Mercari

   A US resale app for selling used and new items with a flat selling fee.

   7.7overall

   A US resale app for selling used and new items with a flat selling fee.

   Best forIndividuals clearing out clothing, electronics and household items with simple flat fees.

   Mercari is the simplest fee model in this ranking. Its help center states that a 10% selling fee applies to the item price and buyer-paid shipping, and there is no fee to list. Buyers pay a separate Buyer Protection fee of 3.6% of the item price and shipping, so sellers do not see a payment processing deduction. That makes payouts easy to predict: a $50 item with $5 of buyer-paid shipping costs the seller $5.50. The app covers the basics casual sellers need, including shipping options, packaging guides, Seller Protection and an authentication service. The weaker side is scale evidence. Mercari's US business does not publish a user or sales figure on a page we could cite, so adoption is scored conservatively. For someone clearing out a closet or reselling electronics, it is quick and cheap, but brands chasing reach will do better on Amazon, eBay or Walmart.

   Strengths

   • +One flat seller fee that is easy to calculate
   • +Listing costs nothing
   • +Simple app flow for casual sellers

   Limitations

   • −The 10% fee also applies to buyer-paid shipping
   • −Buyers pay a 3.6% Buyer Protection fee, which raises their total
   • −Mercari has not published a US user count we could cite

   SummaryThe easiest marketplace for casual sellers, with free listings and one 10% fee. Adoption data is thin, so treat reach as a question mark.

7. 7

   Faire

   An online wholesale marketplace where brands sell to independent retailers rather than to consumers.

   7.6overall

   An online wholesale marketplace where brands sell to independent retailers rather than to consumers.

   Best forProduct brands that want to sell wholesale to boutiques and independent stores.

   Adoption data

   100,000Faire says retailers on its platform can buy from more than 100,000 brands.

   Faire, How Faire works (2026): “Retailers discover unique products from over 100,000 brands, while brands reach new customers and grow their business.”

   Faire is the odd one out here: it is a wholesale marketplace, so brands sell cases of products to independent shops rather than single items to shoppers. Faire says retailers can discover products from more than 100,000 brands. Brands apply to join, and Faire says it works with new brands during their first 30 days to put them in front of retailers that suit their products. Orders are reviewed, confirmed and fulfilled from a brand portal or the Faire app, and retailers can sign up for free, which keeps the buyer side open. For makers of candles, cosmetics, home goods or stationery, it can replace trade shows as a way to find stockists. We could not confirm Faire's current commission rates on a page we could fetch, so pricing is pending; read the brand terms before setting wholesale prices. Sellers who want consumer sales should start with Etsy or Amazon instead.

   Strengths

   • +Reaches store buyers rather than individual shoppers
   • +Retailers join for free, which widens the buyer pool
   • +Order management in a brand portal and app

   Limitations

   • −Brands must apply and be accepted
   • −We could not confirm current commission rates on a Faire page fetched for this review
   • −Not suited to selling single items to consumers

   SummaryThe best option here for brands that want wholesale accounts with independent retailers. It is not a consumer marketplace, and commission terms should be checked before you apply.

8. 8

   Poshmark

   A social resale marketplace for clothing, shoes, accessories and home goods in the US and Canada.

   7.6overall

   A social resale marketplace for clothing, shoes, accessories and home goods in the US and Canada.

   Best forFashion resellers and individuals selling used clothing who want buyer protection and authentication.

   Adoption data

   130M+Poshmark says its community has more than 130 million members across the US and Canada.

   Poshmark, About Poshmark (2026): “130M+ COMMUNITY MEMBERS Our diverse and inclusive community of go-getters spans across the U.S. and Canada.”

   Poshmark is a resale marketplace built around fashion, with home goods and electronics as smaller categories. Its about page claims more than 130 million community members across the US and Canada, over 350 million items sold and $8 billion in seller earnings to date. Selling is simple: list from any device, then print the label, package the item and hand it to USPS. Buyers are covered by Posh Protect, which refunds orders that never ship or do not match the description, and Posh Authenticate checks items of $500 or more at no charge. Posh Live adds live selling shows. The main gap for this review is pricing: we could not confirm Poshmark's current seller fee on a page we could fetch, so it is marked pending. Check the fee in the app before you price items, because a flat commission on low-priced clothing can take a large share of the sale.

   Strengths

   • +Fashion-focused audience across the US and Canada
   • +Free authentication on items of $500 or more
   • +Shipping handled through a label sellers print

   Limitations

   • −We could not confirm the current fee on a Poshmark page fetched for this review
   • −Buyers have 72 hours after delivery to open a return case, and other sales are final
   • −Fewer categories than general marketplaces

   SummaryA good home for used fashion with a large, focused community. Confirm the current seller fee before pricing low-value items.

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