Market snapshot
Ecommerce
Online stores, payments and selling online. The figures below are the headline numbers from 2 datasets, 104 verified figures in total.
Headline figures
- 17.1%Ecommerce accounted for 17.1% of total US retail sales in the second quarter of 2026, seasonally adjusted.U.S. Census Bureau · Online Shopping Statistics
- 28.8%In Great Britain, 28.8% of retail sales were made online in September 2026.Office for National Statistics · Online Shopping Statistics
- 78%In 2025, 95% of people aged 16 to 74 in the EU had used the internet in the previous 12 months and 78% had bought or ordered goods or services online, according to Eurostat.Eurostat · Online Shopping Statistics
- 56.4%Smartphones accounted for 56.4% of US online transactions over the 2025 holiday season, up from 54.5% in 2024.Adobe · Mobile Commerce Statistics
- 17.1%E-commerce made up 17.1% of total US retail sales in Q2 2026, seasonally adjusted, according to the Census Bureau.U.S. Census Bureau · Mobile Commerce Statistics
- 6%Payments made with mobile devices accounted for 6% of point-of-sale transactions in the euro area in 2024, almost double the 2022 share.European Central Bank · Mobile Commerce Statistics
Charts
- Online Shopping Statistics
Ecommerce as a share of US retail sales by quarter, 2025 to 2026
Seasonally adjusted estimates from the Census Bureau's Table 1; the third value in each row is ecommerce as a percent of total retail. The second quarter of 2026 is preliminary.
Source: U.S. Census Bureautable
Q2 2025 16.3% Q3 2025 16.4% Q4 2025 16.7% Q1 2026 17% Q2 2026 17.1% - Online Shopping Statistics
Share of EU internet users who bought online by age group, 2025
Share of people who used the internet in the previous 12 months who bought or ordered goods or services online, EU, 2025.
- 16 to 2484%
- 25 to 3490%
- 35 to 4487%
- 45 to 5480%
- 55 to 6469%
- 65 to 7455%
Source: Eurostattable
16 to 24 84% 25 to 34 90% 35 to 44 87% 45 to 54 80% 55 to 64 69% 65 to 74 55% - Mobile Commerce Statistics
Mobile share of US online holiday spending, 2024 and 2025
Adobe Analytics data for US retail sites; the season runs from November 1 to December 31.
0%20%40%60%80%100%54.5%56.4%61.6%66.5%Season 2024Season 2025Thanksgiving 2025Christmas Day 2025Source: Adobetable
Season 2024 54.5% Season 2025 56.4% Thanksgiving 2025 61.6% Christmas Day 2025 66.5% - Mobile Commerce Statistics
How euro area consumers paid at the point of sale, 2024
Share of the number of point-of-sale payments by euro area consumers in 2024; other instruments make up the remainder.
- Cash52%
- Cards39%
- Mobile devices6%
Source: European Central Banktable
Cash 52% Cards 39% Mobile devices 6%
Datasets
- Online Shopping Statistics
Online sales made up 17.1% of US retail sales in the second quarter of 2026, according to the U.S. Census Bureau, and 28.8% of retail sales in Great Britain in September 2026, according to the ONS. In the EU, Eurostat reports that 78% of internet users bought something online in 2025, while in the US Adobe forecasts a record $275.1 billion of online holiday spending in 2026 and the NRF estimates that 19.3% of online sales are returned.
54 figures · 14 publishers · csv
- Mobile Commerce Statistics
Smartphones handled 56.4% of US online holiday transactions in 2025, up from 54.5% in 2024, and Adobe expects mobile to take 57.4% of 2026 holiday spend. UK Finance reports that 58% of UK adults paid with a mobile wallet at least monthly in 2025, while the ECB found mobile devices were used for only 6% of euro area point-of-sale payments in 2024. The GSMA counts more than $2 trillion in mobile money transactions in 2025 across 2.3 billion registered accounts.
50 figures · 14 publishers · csv