Consumer tech · dataset
Password Statistics 2026
Stolen and reused passwords remain a leading cause of account takeover: 41% of successful human logins on sites protected by Cloudflare used a leaked password, and Microsoft says more than 97% of identity attacks are password attacks. Credential abuse started 13% of breaches in Verizon's 2026 Data Breach Investigations Report, down from 22% a year earlier. Passkeys are spreading fast, with the FIDO Alliance counting 5 billion in use and 75% of consumers having enabled them on at least some accounts in 2026, while only 32% to 36% of US adults use a password manager.
Google Cloud intrusions that started with weak or absent credentials, 2025
Share of Google Cloud incidents by initial access vector, first and second half of 2025.
Show table
| H1 2025 | 47.1% |
|---|---|
| H2 2025 | 27.2% |
- Figures
- 55
- Publishers
- 14
- Official or research
- 12%
- Data from 2025 or later
- 69%
- Quotes re-checked
- Pending
- Updated
- November 6, 2026
Key facts
- 41%About 41% of successful human logins on websites protected by Cloudflare involved leaked credentials, based on traffic from September to November 2024.Cloudflare · 2024
- 97%More than 97% of identity attacks seen by Microsoft are password attacks, according to the Microsoft Digital Defense Report 2025.Microsoft · 2025
- 13%Credential abuse was the initial access vector in 13% of breaches in Verizon's 2026 Data Breach Investigations Report, behind vulnerability exploitation at 31%.Verizon · 2025
- 49%In the median case, only 49% of a user's passwords across different services were distinct from each other, according to infostealer data Verizon analyzed for its 2025 report.Verizon · 2024
- 72%72% of Gen Z respondents reuse passwords, against 42% of Baby Boomers, in Bitwarden's 2025 World Password Day survey of employed adults in six countries.Bitwarden · 2025
- 32%32% of US adults used a password manager in 2023, up from 20% in 2019, according to Pew Research Center.Pew Research Center · 2023
- 5 billionAbout 5 billion passkeys were in active use worldwide in 2026, according to the FIDO Alliance.FIDO Alliance · 2026
- 70%70% of workforce users at Okta customers used MFA as of January 2025.Okta · 2025
Analysis
This page collects statistics on passwords and the tools replacing them: how often stolen credentials lead to breaches, how much credential stuffing hits login pages, how widely people reuse passwords, and how many use password managers, passkeys and multi-factor authentication. Most figures describe 2024 to 2026 and come from breach investigators (Verizon, Google Cloud, Microsoft), network and identity providers (Cloudflare, Okta), credential monitoring firms (SpyCloud, Specops), surveys by Pew Research Center, Bitwarden, Security.org, Dashlane and the FIDO Alliance, and UK government sources. Coverage is global unless a figure says otherwise. Breaches and online crime more broadly have their own pages.
Passwords are still the most attacked part of online identity. Microsoft says more than 97% of identity attacks it sees are password attacks and counted about 7,000 password attacks per second in 2024. Cloudflare found that 41% of successful human logins on its customers' sites used a password already exposed in a leak, and 95% of login attempts with leaked passwords came from bots. Verizon's single sign-on data put credential stuffing at a median of 19% of daily authentication attempts, rising to 25% at large companies.
Stolen credentials matter less as a first step into breaches than they did a year ago, but they have not gone away. Verizon's 2026 report put credential abuse at 13% of breaches as the initial access vector, down from 22% in the 2025 edition, as exploited software flaws rose to 31%. Google Cloud saw the same shift within 2025, with weak or absent credentials falling from 47.1% to 27.2% of cloud intrusions. Meanwhile, the supply of stolen data keeps growing: SpyCloud recaptured 5.3 billion credential pairs in 2025 and found that the average infostealer infection exposed 50 credentials.
Reuse is what makes leaks so damaging. Verizon found the median infected user had only 49% distinct passwords, SpyCloud measured 65% reuse among exposed consumer accounts, and 72% of Gen Z respondents in Bitwarden's 2025 survey admitted to reusing passwords. Password managers would help but remain a minority habit, used by 32% of US adults in Pew Research Center's 2023 survey and 36% in Security.org's 2024 survey, mostly through free tools from Google and Apple.
Passkeys and stronger MFA are the main way out. The FIDO Alliance counts 5 billion passkeys in use, Microsoft reports a 98% sign-in success rate with passkeys against 32% with passwords, and the UK National Cyber Security Centre now recommends passkeys as consumers' first choice. At work, Okta found 70% of users on MFA in January 2025, but 93.0% still used a password and only 14.0% used phishing-resistant methods. Microsoft says phishing-resistant MFA stops over 99% of identity attacks, so the gap between availability and daily use is where most of the remaining risk sits.
Stolen credentials as a way into breaches
Stolen and guessed passwords are still one of the main ways attackers get in, but their share of breaches is falling as software exploits rise. Verizon's 2026 report put credential abuse at 13% of breaches as the first step, down from 22% a year earlier, and Google Cloud saw weak or missing credentials fall from 47.1% to 27.2% of cloud intrusions within 2025. Microsoft's data show why passwords stay a target: more than 97% of identity attacks it sees are password attacks. These figures use different datasets and definitions (confirmed breaches, cloud incidents, sign-in attempts), so they describe the same problem from different angles rather than one trend line.
| # | Value | Statistic | Source | Year |
|---|---|---|---|---|
| 1 | 13% | Credential abuse was the initial access vector in 13% of breaches in Verizon's 2026 Data Breach Investigations Report, behind vulnerability exploitation at 31%.quoteIt has risen to 31% in this year’s reporting dataset, while credential abuse—the previous leader—is down to 13%. | Verizon2026 Data Breach Investigations Report: Executive SummaryMay 2026 | 2025 |
| 2 | 22% | Compromised credentials were the initial access vector in 22% of the breaches in Verizon's 2025 Data Breach Investigations Report, the most common way in that year.quoteThe use of compromised credentials was an initial access vector in 22% of the breaches reviewed in the 2025 DBIR. | VerizonAdditional 2025 DBIR research on credential stuffingMay 2025 | 2024 |
| 3 | 27.2% | Weak or absent credentials were the entry point in 27.2% of Google Cloud intrusions in the second half of 2025, down from 47.1% in the first half.quoteWhile weak or absent credential entry fell from 47.1% in H1 to 27.2% in H2, software exploitation overtook credentials as the primary initial access vector for the first time. | Google CloudCloud Threat Horizons Report H1 2026Jan 2026 | 2025 |
| 4 | 21% | Stolen human and non-human identities were used for initial access in 21% of the cloud cases Google Cloud analyzed for its H1 2026 report.quoteStolen credentials : 21% of cases involved actors leveraging stolen human and non-human identities for initial access. | Google CloudCloud Threat Horizons Report H1 2026Jan 2026 | 2025 |
| 5 | 97% | More than 97% of identity attacks seen by Microsoft are password attacks, according to the Microsoft Digital Defense Report 2025.quoteone statistic stands out: more than 97% of identity attacks are password attacks. | MicrosoftExtortion and ransomware drive over half of cyberattacks (Microsoft Digital Defense Report 2025)Oct 2025 | 2025 |
| 6 | 32% | Identity-based attacks tracked by Microsoft rose by 32% in the first half of 2025.quoteIn the first half of 2025 alone, identity-based attacks surged by 32%. | MicrosoftExtortion and ransomware drive over half of cyberattacks (Microsoft Digital Defense Report 2025)Oct 2025 | 2025 |
| 7 | 7,000 per second | Microsoft observed about 7,000 password attacks per second in 2024, more than double the 2023 rate.quoteLast year, we observed a staggering 7,000 password attacks per second (more than double the rate from 2023). | MicrosoftPushing passkeys forward: Microsoft's latest updates for simpler, safer sign-insMay 2025 | 2024 |
| 8 | 23% | Only 23% of third-party organizations fully fixed missing or poorly secured MFA on their cloud accounts in Verizon's 2026 analysis.quoteLooking at remediation over time in third-party cloud exposure, only 23% of third-party organizations fully remediated missing or improperly secured multifactor authentication (MFA) on their cloud accounts, with 50% of all findings being resolved within a month. | Verizon2026 Data Breach Investigations Report: Executive SummaryMay 2026 | 2025 |
| 9 | Almost eight months | Half of third-party findings for weak passwords and permission misconfigurations took almost eight months to resolve, according to Verizon's 2026 report.quoteFor weak passwords and permission misconfigurations, the time to resolve 50% of all findings was much worse, reaching almost eight months. | Verizon2026 Data Breach Investigations Report: Executive SummaryMay 2026 | 2025 |
Credential stuffing and leaked passwords in circulation
Credential stuffing is the automated testing of leaked username and password pairs on other sites. Cloudflare found that 41% of successful human logins on sites it protects used a leaked password, and 95% of login attempts with leaked passwords came from bots. Verizon's single sign-on data put credential stuffing at a median of 19% of daily authentication attempts. The supply of stolen passwords keeps growing: SpyCloud recaptured 5.3 billion credential pairs in 2025 and Specops analyzed more than six billion passwords stolen by malware. Counts of recaptured records depend on each company's collection methods and are not a census of all stolen data.
| # | Value | Statistic | Source | Year |
|---|---|---|---|---|
| 10 | 41% | About 41% of successful human logins on websites protected by Cloudflare involved leaked credentials, based on traffic from September to November 2024.quoteOur data reveals that approximately 41% of successful human authentication attempts involve leaked credentials. | CloudflarePassword reuse is rampant: nearly half of observed user logins are compromisedMar 2025 | 2024 |
| 11 | 52% | 52% of all authentication requests Cloudflare detected contained passwords found in its database of more than 15 billion leaked records.quoteOur data reveals that 52% of all detected authentication requests contain leaked passwords found in our database of over 15 billion records, including the Have I Been Pwned (HIBP) leaked password dataset. | CloudflarePassword reuse is rampant: nearly half of observed user logins are compromisedMar 2025 | 2024 |
| 12 | 95% | 95% of login attempts using leaked passwords on Cloudflare's network came from bots, a sign of credential stuffing.quoteBots are the driving force behind credential-stuffing attacks, the data indicates that 95% of login attempts involving leaked passwords are coming from bots, indicating that they are part of credential stuffing attacks. | CloudflarePassword reuse is rampant: nearly half of observed user logins are compromisedMar 2025 | 2024 |
| 13 | 19% | Credential stuffing made up a median of 19% of all daily authentication attempts in the single sign-on provider logs Verizon analyzed for its 2025 report.quoteIn analyzing SSO provider logs, we found that the median daily percentage of credential stuffing accounted for 19% of all authentication attempts. | VerizonAdditional 2025 DBIR research on credential stuffingMay 2025 | 2024 |
| 14 | 25% | At enterprise-sized companies, credential stuffing reached 25% of authentication attempts, compared with 12% at small businesses, in Verizon's 2025 research.quoteThis number goes as high as 25% in enterprise-sized companies, while small businesses experience it at 12%. | VerizonAdditional 2025 DBIR research on credential stuffingMay 2025 | 2024 |
| 15 | 5.3 billion | SpyCloud recaptured 5.3 billion credential pairs circulating in criminal underground sources in 2025.quoteIn 2025, SpyCloud recaptured 5.3 billion credential pairs circulating in criminal underground sources. | SpyCloudSpyCloud 2026 Identity Exposure ReportMar 2026 | 2025 |
| 16 | 50 | The average infostealer malware infection exposed 50 user credentials in SpyCloud's 2025 data.quoteThis new data confirms that the average infostealer malware infection exposes 50 user credentials | SpyCloudSpyCloud 2026 Identity Exposure ReportMar 2026 | 2025 |
| 17 | 65.7 billion | SpyCloud's collection of recaptured identity records grew 23% in a year to 65.7 billion distinct records.quoteSpyCloud’s recaptured datalake has grown to 65.7 billion distinct identity records – a 23% increase year over year. | SpyCloudSpyCloud 2026 Identity Exposure ReportMar 2026 | 2025 |
| 18 | 1.1 million | SpyCloud recaptured 1.1 million password manager master passwords from criminal sources in 2025.quoteSpyCloud recaptured 1.1 million password manager master passwords in 2025. | SpyCloudSpyCloud 2026 Identity Exposure ReportMar 2026 | 2025 |
| 19 | Over six billion | Specops Software's 2026 Breached Password Report analyzed more than six billion passwords stolen by malware.quoteThe Specops research team have launched the 2026 Breached Password Report, which contains analysis of over six billion malware stolen passwords. | Specops SoftwareLearn what 6 billion compromised passwords mean for your organization's security in 2026Jan 2026 | 2025 |
Password reuse, habits and compromised accounts
Reuse is the reason a single leak turns into many compromised accounts. Verizon found that the median infected user had only 49% distinct passwords across services, and SpyCloud measured a 65% reuse rate among exposed consumer accounts in 2025. Survey data show the same pattern from the user side: 72% of Gen Z respondents in Bitwarden's 2025 global survey reuse passwords, and 69% of US adults told Pew Research Center they feel overwhelmed by the number of passwords they keep. Self-reported surveys tend to understate risky behavior, so the telemetry figures are a useful check. The Pew data are from 2023 and are included because no newer Pew wave on passwords exists.
| # | Value | Statistic | Source | Year |
|---|---|---|---|---|
| 20 | 49% | In the median case, only 49% of a user's passwords across different services were distinct from each other, according to infostealer data Verizon analyzed for its 2025 report.quoteInfostealer malware infection data shows that, in the median case, only 49% of a user’s passwords across different services were distinct from each other. | VerizonAdditional 2025 DBIR research on credential stuffingMay 2025 | 2024 |
| 21 | 65% | SpyCloud found password reuse rates of 65% among exposed consumer accounts and 42% among corporate accounts in 2025.quoteAnalysis also showed password reuse rates of 65% among consumer accounts and 42% among corporate accounts | SpyCloudSpyCloud 2026 Identity Exposure ReportMar 2026 | 2025 |
| 22 | 72% | 72% of Gen Z respondents reuse passwords, against 42% of Baby Boomers, in Bitwarden's 2025 World Password Day survey of employed adults in six countries.quotePassword reuse is rampant, with 72% of Gen Z reusing passwords, contrasting with only 42% of Boomers – a significant generational disconnect. | BitwardenWorld Password Day Global Survey 2025Apr 2025 | 2025 |
| 23 | 59% | 59% of Gen Z respondents reuse an existing password when updating an account at a company that had a data breach, compared with 23% of Boomers (Bitwarden, 2025).quote59% of Gen Z also reuse existing passwords when updating an account with a company that has experienced a data breach, compared to just 23% of Boomers. | BitwardenWorld Password Day Global Survey 2025Apr 2025 | 2025 |
| 24 | 35% | 35% of Gen Z respondents never or rarely update passwords after a breach at a company where they have an account (Bitwarden, 2025).quote35% of Gen Z respondents revealed they never or rarely update passwords after a data breach at a company with which they have an account. | BitwardenWorld Password Day Global Survey 2025Apr 2025 | 2025 |
| 25 | 55% | 55% of respondents in Bitwarden's 2025 global survey have abandoned an account or opened a new one to avoid a password reset.quoteEven more revealing, 55% of respondents have abandoned an account or created a new one simply to avoid going through the password reset process, while 30% of Gen Z often or always forget passwords to important accounts. | BitwardenWorld Password Day Global Survey 2025Apr 2025 | 2025 |
| 26 | 45% | 45% of US adults keep passwords in an unencrypted digital note or on paper, according to Security.org's 2024 survey.quoteNearly half of Americans (45 percent) manage their passwords by saving them in an unencrypted digital note or writing them down on paper. | Security.org2024 Password Manager Industry Report and StatisticsDec 2024 | 2024 |
| 27 | 69% | 69% of US adults said they feel overwhelmed by the number of passwords they have to keep track of in Pew Research Center's 2023 survey.quoteRoughly seven-in-ten (69%) say they feel overwhelmed by the amount of passwords they have to keep track of. | Pew Research CenterHow Americans protect their online dataOct 2023 | 2023 |
| 28 | 41% | 41% of US adults always, almost always or often write down their passwords (Pew Research Center, 2023).quoteSome 41% of Americans say they always, almost always or often write down their passwords. | Pew Research CenterHow Americans protect their online dataOct 2023 | 2023 |
| 29 | 29% | 29% of US adults had their identity or login credentials stolen in the previous year, according to Security.org's 2024 survey.quote29 percent of adults had their identity or login credentials stolen in the past year alone. | Security.org2024 Password Manager Industry Report and StatisticsDec 2024 | 2024 |
| 30 | 41% | 41% of US consumers confirmed an account compromise or received a breach notification in the past year, ten points above Europe and Asia-Pacific, in the FIDO Alliance 2026 survey.quoteThe US stands out significantly, with 41% of consumers having confirmed a compromise or received a breach notification - ten percentage points above both Europe and APAC. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
Password manager adoption
Password managers are spreading, but most people still do not use one. Pew Research Center measured US use at 32% in 2023, up from 20% in 2019, and Security.org put it at 36% of US adults in 2024. Free tools built into browsers and phones are driving growth: 79% of password manager users in Security.org's survey paid nothing. Younger adults are the most likely users, at 49% of US adults under 30 in Pew's data and 46% of Gen Z in Bitwarden's survey. Surveys differ in how they define a password manager (some count browser password saving, some do not), which explains part of the gap between sources.
Password manager use by generation
Employed adults in Bitwarden's 2025 World Password Day global survey.
- Gen Z46%
- Millennials39%
- Gen X33%
Show table
| Gen Z | 46% |
|---|---|
| Millennials | 39% |
| Gen X | 33% |
| # | Value | Statistic | Source | Year |
|---|---|---|---|---|
| 31 | 32% | 32% of US adults used a password manager in 2023, up from 20% in 2019, according to Pew Research Center.quoteThe share of Americans who say they use a password manager has risen from 20% in 2019 to 32% today. | Pew Research CenterHow Americans protect their online dataOct 2023 | 2023 |
| 32 | 49% | 49% of US adults aged 18 to 29 used a password manager in Pew Research Center's 2023 survey.quoteAbout half of those ages 18 to 29 (49%) say they use a password manager. | Pew Research CenterHow Americans protect their online dataOct 2023 | 2023 |
| 33 | 36% | 36% of US adults, about 94 million people, used a password manager in Security.org's 2024 survey.quoteOnly 36 percent of U.S. adults—about 94 million people—currently use these security tools. | Security.org2024 Password Manager Industry Report and StatisticsDec 2024 | 2024 |
| 34 | 79% | 79% of password manager users paid nothing for their app in 2024, up from 63% in 2023, according to Security.org.quoteThis year, 79 percent of password manager subscribers opted for cost-free apps, up dramatically from 63 percent in 2023. | Security.org2024 Password Manager Industry Report and StatisticsDec 2024 | 2024 |
| 35 | 17% | US adults with a password manager were less likely to report identity or credential theft in the past year than those without one, 17% against 32% (Security.org, 2024).quoteUsers with password managers were less likely to experience identity theft or credential theft in the past year compared to those without (17 percent vs. 32 percent). | Security.org2024 Password Manager Industry Report and StatisticsDec 2024 | 2024 |
| 36 | 46% | 46% of Gen Z respondents use a password manager, compared with 39% of Millennials and 33% of Gen X, in Bitwarden's 2025 global survey.quoteOnly 33% of Gen X use a password manager, trailing behind 39% of Millennials and 46% of Gen Z. | BitwardenWorld Password Day Global Survey 2025Apr 2025 | 2025 |
Passkey awareness and use
Passkeys replace a password with a cryptographic key stored on a device and are resistant to phishing and reuse. The FIDO Alliance estimates 5 billion passkeys in active use and found that 75% of consumers in 2026 had enabled them on at least some accounts. Microsoft reports that passkey users succeed at signing in about 98% of the time, against 32% for password users, and the UK National Cyber Security Centre now recommends passkeys as the first choice for consumers. Actual use is still lower than enablement: even at Google, the leading site in Dashlane's 2026 data, only 28% of logins by Dashlane users used a passkey. The FIDO and Dashlane figures come from industry groups and vendors that promote passkeys.
Consumers who have enabled passkeys on at least some accounts, selected European countries
FIDO Alliance consumer survey, 2026.
- United Kingdom77%
- Germany70%
- France64%
Show table
| United Kingdom | 77% |
|---|---|
| Germany | 70% |
| France | 64% |
| # | Value | Statistic | Source | Year |
|---|---|---|---|---|
| 37 | 5 billion | About 5 billion passkeys were in active use worldwide in 2026, according to the FIDO Alliance.quotePasskeys have reached global scale with 5 billion passkeys now in active use. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
| 38 | 90% | 90% of consumers across the US, Europe and Asia-Pacific were familiar with passkeys in the FIDO Alliance's 2026 survey of 11,000 people.quoteAcross both consumer and workforce environments , awareness is now near-universal and adoption has followed: 90% of consumers are familiar with passkeys, and 75% have enabled them on at least some accounts. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
| 39 | 75% | 75% of consumers had enabled passkeys on at least some of their accounts in 2026, according to the FIDO Alliance survey.quote90% of consumers are familiar with passkeys, and 75% have enabled them on at least some accounts. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
| 40 | 98% | Users signing in with passkeys succeed about 98% of the time, against 32% for password users, according to Microsoft.quoteBecause they’re not entering complex characters or one-time codes, users signing in with passkeys are three times more successful at getting into their account than password users (about 98% versus 32%). | MicrosoftPushing passkeys forward: Microsoft's latest updates for simpler, safer sign-insMay 2025 | 2025 |
| 41 | 2.5 million | Passkey authentications by Dashlane users nearly doubled year over year to 2.5 million a month in 2026.quotePasskey authentications by Dashlane users have nearly doubled year over year, reaching 2.5 million per month. | DashlaneThe 2026 Dashlane Passkey Power 20Oct 2026 | 2026 |
| 42 | 28% | Google had the highest passkey login rate among major sites in Dashlane's 2026 data, at 28% of logins.quoteGoogle leads the Power 20 at 28%, which means that even at the most passkey-successful major domain we measure, roughly seven in ten logins still don’t use passkeys. | DashlaneThe 2026 Dashlane Passkey Power 20Oct 2026 | 2026 |
| 43 | 40% | 40% of Dashlane users stored at least one passkey in 2025, double the share a year earlier.quoteMeanwhile, user adoption has exploded, with 40% of Dashlane users now storing at least one passkey—double the rate from just a year ago. | DashlaneThe 2025 Dashlane Passkey Power 20Oct 2025 | 2025 |
| 44 | Up to eight times faster | Passkey logins can be up to eight times faster than signing in with a username, password and two-step verification code, according to the UK National Cyber Security Centre.quoteEasy to use: Fast, frictionless passkey logins can be completed up to eight times faster than signing in with a username, password and two-step verification code. | UK National Cyber Security CentreNCSC: Leave passwords in the past - passkeys are the futureApr 2026 | 2026 |
Multi-factor authentication and passwordless sign-in at work
Multi-factor authentication (MFA) blocks most password attacks, and Microsoft says phishing-resistant MFA stops over 99% of identity attacks even when the attacker has the correct password. Use is growing but uneven. Okta found 70% of workforce users on MFA in January 2025, yet 93.0% still used a password for some sign-ins and only 14.0% used phishing-resistant methods. In the UK, 47% of businesses required two-factor authentication in the 2025/2026 Cyber security breaches survey. The FIDO Alliance found that 68% of organizations are deploying or piloting passkeys for staff, though 57% of those that deployed them still rely on phishable methods for daily sign-in.
Workforce MFA adoption at the high and low ends, by industry
Share of workforce users with MFA at Okta customers, January 2025.
- Technology87%
- Retail52%
- Transportation and warehousing42%
Show table
| Technology | 87% |
|---|---|
| Retail | 52% |
| Transportation and warehousing | 42% |
| # | Value | Statistic | Source | Year |
|---|---|---|---|---|
| 45 | 99% | Phishing-resistant MFA can stop over 99% of identity attacks even when the attacker has the correct username and password, according to Microsoft.quoteThe implementation of phishing-resistant multifactor authentication (MFA) can stop over 99% of this type of attack even if the attacker has the correct username and password combination. | MicrosoftExtortion and ransomware drive over half of cyberattacks (Microsoft Digital Defense Report 2025)Oct 2025 | 2025 |
| 46 | 70% | 70% of workforce users at Okta customers used MFA as of January 2025.quoteOverall, MFA adoption reached 70% of users as of January 2025, reflecting a mostly steady annual increase since 2020. | OktaThe Secure Sign-in Trends Report 2025Oct 2025 | 2025 |
| 47 | 14.0% | Phishing-resistant authenticators were used by 14.0% of Okta workforce users in 2025, up from 8.6% a year earlier.quoteWhen we look at phishing-resistant authenticators (FastPass, WebAuthn, and Smart Card) combined, we see a 63% increase in the adoption rate, which rose from 8.6% to 14.0% of users in one year. | OktaThe Secure Sign-in Trends Report 2025Oct 2025 | 2025 |
| 48 | 93.0% | 93.0% of Okta workforce users still used a password in January 2025, down from 95.1% a year earlier.quoteUsage of low-assurance SMS fell from 17.5% to 15.3%, and overall password usage decreased from 95.1% to 93.0% of users. | OktaThe Secure Sign-in Trends Report 2025Oct 2025 | 2025 |
| 49 | 7% | 7% of Okta workforce users did not use a password for any sign-in in January 2025.quoteOur study found that in January 2025, 7% of users did not use a password for any sign-ins, validating that enterprise-scale password elimination is achievable today. | OktaThe Secure Sign-in Trends Report 2025Oct 2025 | 2025 |
| 50 | 47% | 47% of UK businesses and 38% of charities used two-factor authentication in the Cyber security breaches survey 2025/2026.quoteHowever, adoption of more advanced controls like two-factor authentication (47% businesses and 38% charities), a virtual private network for staff connecting remotely (36% businesses and 17% charities) and user monitoring (30% businesses and 31% charities) remain lower than other measures. | UK Department for Science, Innovation and TechnologyCyber security breaches survey 2025/2026May 2026 | 2025 |
| 51 | 43% | 43% of UK micro businesses required two-factor authentication in 2025/2026, up from 35% in 2024/2025.quoteThese uplifts were largely due to shifts among micro businesses towards incorporating more rules, such as only allowing access via company-owned devices (up from 58% in 2024/2025 to 64% in 2025/2026) and requiring two-factor authentication (up from 35% in 2024/2025 to 43% in 2025/2026). | UK Department for Science, Innovation and TechnologyCyber security breaches survey 2025/2026May 2026 | 2025 |
| 52 | 68% | 68% of organizations were deploying, piloting or rolling out passkeys for employees in the FIDO Alliance's 2026 survey of 1,400 enterprises.quoteIn parallel, workforce deployment is approaching mainstream levels, with 68% of organizations deploying, piloting, or rolling out passkeys for employee authentication. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
| 53 | 57% | 57% of organizations that have deployed passkeys still rely on phishable methods for primary daily sign-in (FIDO Alliance, 2026).quoteIn workforce environments, even among organizations that have deployed passkeys, 57% still rely on phishable authentication methods for primary day-to-day sign-in. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
| 54 | 34% | 34% of US organizations use passkeys as the main workforce sign-in method, the highest rate of any region in the FIDO Alliance's 2026 survey.quoteThe US has the highest rate of passkey-based primary sign-in (34%), but even there, more than half of organizations still authenticate the workforce primarily via passwords. | FIDO AllianceThe State of Passkeys 2026: Global Consumer and Workforce ReportMay 2026 | 2026 |
| 55 | More than 80% | More than 80% of younger respondents are at least somewhat likely to turn on MFA when it is optional, compared with 51% of Boomers, in Bitwarden's 2025 survey.quoteMore than 80% of younger generations are at least somewhat likely to enable MFA even when it is not required, compared with only 51% of Boomers. | BitwardenWorld Password Day Global Survey 2025Apr 2025 | 2025 |
Frequently asked questions
What percentage of people reuse passwords?
Most people reuse at least some passwords. Verizon found that the median user infected by infostealer malware had only 49% distinct passwords across services, SpyCloud measured a 65% reuse rate among exposed consumer accounts in 2025, and 72% of Gen Z respondents in Bitwarden's 2025 survey said they reuse passwords.
How many breaches involve stolen credentials?
Credential abuse was the first step in 13% of breaches in Verizon's 2026 Data Breach Investigations Report, down from 22% in the 2025 edition, after software exploits overtook it. Microsoft says more than 97% of identity attacks it sees are password attacks.
How many people use a password manager?
About a third of US adults. Pew Research Center measured 32% in 2023, up from 20% in 2019, and Security.org found 36% in 2024, with 79% of users on a free app. Use is highest among adults under 30.
How many people use passkeys?
The FIDO Alliance estimates 5 billion passkeys in active use, and 75% of consumers in its 2026 survey had enabled passkeys on at least some accounts. Daily use is lower: Dashlane found that even at Google, only 28% of its users' logins used a passkey in 2026.
Does multi-factor authentication stop password attacks?
Largely, yes. Microsoft says phishing-resistant MFA can stop over 99% of identity attacks even when the attacker has the right password. Okta found 70% of workforce users on MFA in January 2025, but only 14.0% used phishing-resistant methods.
Methodology
We selected figures from primary publishers: breach and incident datasets (Verizon, Google Cloud, Microsoft), telemetry from network and identity providers (Cloudflare, Okta, Dashlane), credential monitoring firms (SpyCloud, Specops Software), consumer surveys with published samples (Pew Research Center, Security.org, Bitwarden, FIDO Alliance) and UK government sources. Every quote was copied from the source page and rechecked with an automated source checker. These sources measure different things: Verizon counts confirmed breaches, Cloudflare and Okta measure sign-in traffic among their own customers, and surveys rely on self-reported behavior, which tends to understate risky habits. Several publishers sell password managers, passkey products or credential monitoring, so their figures may favor those tools. The Pew data are from 2023 and the Security.org data from 2024; they are the latest editions available.
How to cite
Statlyst. (2026, November 6). Password Statistics 2026. https://statlyst.com/password-statistics
Sources (17)
- 1Bitwarden. World Password Day Global Survey 2025
- 2Cloudflare. Password reuse is rampant: nearly half of observed user logins are compromised
- 3Dashlane. The 2026 Dashlane Passkey Power 20
- 4Dashlane. The 2025 Dashlane Passkey Power 20
- 5FIDO Alliance. The State of Passkeys 2026: Global Consumer and Workforce Report
- 6Google Cloud. Cloud Threat Horizons Report H1 2026
- 7Microsoft. Extortion and ransomware drive over half of cyberattacks (Microsoft Digital Defense Report 2025)
- 8Microsoft. Pushing passkeys forward: Microsoft's latest updates for simpler, safer sign-ins
- 9Okta. The Secure Sign-in Trends Report 2025
- 10Pew Research Center. How Americans protect their online data
- 11Security.org. 2024 Password Manager Industry Report and Statistics
- 12Specops Software. Learn what 6 billion compromised passwords mean for your organization's security in 2026
- 13SpyCloud. SpyCloud 2026 Identity Exposure Report
- 14UK Department for Science, Innovation and Technology. Cyber security breaches survey 2025/2026
- 15UK National Cyber Security Centre. NCSC: Leave passwords in the past - passkeys are the future
- 16Verizon. 2026 Data Breach Investigations Report: Executive Summary
- 17Verizon. Additional 2025 DBIR research on credential stuffing
Questions or corrections: editorial@statlyst.com
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