10 Best CRM for Real Estate Agents of 2026

1. 1

   Follow Up Boss

   Lead management CRM for real estate agents and teams that connects any lead source and routes leads to agents.

   8.7overall

   Lead management CRM for real estate agents and teams that connects any lead source and routes leads to agents.

   Best forSolo agents and teams that buy leads from several portals and need fast, automated follow-up

   Adoption data

   100k+Follow Up Boss, owned by Zillow Group since December 2023, says more than 100,000 agents use the CRM every day.

   Follow Up Boss, Follow Up Boss: Real Estate CRM (2026): “100 k+ Agents use FUB daily”

   Follow Up Boss is built around one job: getting every lead from every source into one place and making sure someone calls it back. The pricing page lists lead source connections, custom lead distribution, Smart Lists and Action Plans on the Grow plan at $69 per user per month, or $58 on annual billing. Teams move to Pro at $499 per month for 10 users, which adds unlimited calling and texting, team inboxes and call reporting, and large groups move to Platform at $1,000 per month for 30 users. Follow Up Boss says more than 100,000 agents use it daily, and Zillow lists it as part of its software offerings. The limits are clear too: there is no free plan, calling is a paid add-on on Grow, and the plans are built to connect a website the agent already has rather than to host one. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Plain published pricing with no contracts
   • +7-day-a-week phone and email support on every plan
   • +Pro bundles unlimited calling and texting for 10 users at $499 per month

   Limitations

   • −No permanent free plan
   • −Calling on the Grow plan costs extra
   • −Built to connect a website you already have rather than to host one

   SummaryFollow Up Boss ranks first because it pairs the strongest lead routing on this list with simple, published per-user pricing. Budget for the calling add-on on Grow and for a website if you do not have one.

2. 2

   BoldTrail

   Inside Real Estate's all-in-one platform, formerly kvCORE, with IDX websites, a smart CRM, marketing automation and back office.

   8.4overall

   Inside Real Estate's all-in-one platform, formerly kvCORE, with IDX websites, a smart CRM, marketing automation and back office.

   Best forBrokerages and large teams that want websites, CRM, lead generation and back office from one vendor

   Adoption data

   400,000Inside Real Estate says BoldTrail serves more than 400,000 users across brokerages in the United States.

   Inside Real Estate, Inside Real Estate and Buffini & Company Announce BoldTrail + Buffini Mode (2026): “BoldTrail serves more than 400,000 users across top brokerages nationwide”

   BoldTrail is the platform many agents meet through their brokerage rather than by signing up themselves. Inside Real Estate describes BoldTrail as its unified platform, including kvCORE, and the product menu now covers IDX websites, a lead engine, a smart CRM, Marketing Autopilot, transaction integration, business analytics and a separate BackOffice module for agent billing and commission management. Inside Real Estate says BoldTrail serves more than 400,000 users, the largest figure on this list, which gives it the top adoption score. The weakness for an individual buyer is price transparency: the pricing page asks visitors to watch a demo and get pricing, so we could not confirm a US dollar entry price and the value score is conservative. For a brokerage that wants one contract for websites, CRM and back office, it covers more ground than Follow Up Boss. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Largest published user base on this list
   • +Front office and back office tools from one vendor
   • +Separate packages for agents, teams, brokers and enterprise

   Limitations

   • −No public price list; pricing comes through a demo
   • −Built mainly for brokerages, so solo agents usually get it through their broker
   • −The breadth of modules takes time to set up

   SummaryBoldTrail is the most complete platform here and the most widely used. It ranks second because there is no public price list to compare.

3. 3

   Lofty

   AI-driven real estate platform with IDX websites, a smart CRM, a power dialer and managed lead generation.

   8.1overall

   AI-driven real estate platform with IDX websites, a smart CRM, a power dialer and managed lead generation.

   Best forAgents and teams that want a website, CRM and paid lead generation from one vendor

   Adoption data

   70,000Lofty describes its integration partners as serving a community of more than 70,000 real estate professionals on the platform.

   Lofty, Real Estate CRM Pricing & Plans | Lofty (2026): “Join us in bringing value to a community of over 70,000 tech-savvy real estate professionals”

   Lofty sells a single platform that combines an IDX website, a smart CRM, a power dialer and automated Smart Plans, with optional managed ad campaigns that send buyer and seller leads straight into the CRM. The 2026 product pages lean heavily on AI agents that prepare calls, write follow-ups and work a homeowner database for seller opportunities. Lofty publishes four plans, Agent, Team, Broker and Enterprise, but every one is listed as Request Pricing, so we could not verify a US dollar entry price. The lead generation fine print is useful: ad spend carries a 20 percent management fee, and seller leads without an IDX site require a $70 per month home evaluation page. Lofty says it serves a community of more than 70,000 real estate professionals. It suits agents who want one vendor for website, CRM and ads more than those who already have a site. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Plans for agents, teams, brokers and enterprise
   • +Website, CRM and ads handled by one vendor
   • +More than 50 live training sessions a week, per Lofty

   Limitations

   • −Every plan says Request Pricing
   • −Lead generation carries a 20 percent ad management fee
   • −Seller lead buyers without an IDX site pay $70 per month for a home evaluation page

   SummaryLofty is the strongest choice for an agent who wants website, CRM and paid leads in one place. Ask for a written quote, since no plan price is public.

4. 4

   Wise Agent

   All-in-one real estate CRM with transaction management, drip campaigns and 24/7 live support at one flat price.

   7.8overall

   All-in-one real estate CRM with transaction management, drip campaigns and 24/7 live support at one flat price.

   Best forSolo agents and small teams that want a full CRM with transaction tools at a flat monthly price

   Wise Agent is a long-running CRM built by a former agent, and its pricing stays simple: the CRM plan costs $49 per month, or $42 per month on the $499 annual plan, and it covers up to 5 team members on a shared login. Every plan includes lead automation, contact and lead management, transaction management, drip campaigns, a team calendar, reporting, unlimited document storage, one landing page and 24/7 live support. The add-ons are where the cost grows: separate logins are $20 per month each, extra batches of 5 members are $20 per month, and WiseText SMS starts at $11 per month plus an $80 registration fee. The CRM plus WiseSocial plan at $69 per month adds automated listing posts. Wise Agent says thousands of agents use it but publishes no number, so adoption is scored conservatively. For a solo agent who wants transaction checklists next to the database, it is one of the best values here. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +One flat price covers up to 5 team members on a shared login
   • +24/7 live support and unlimited training
   • +Month-to-month with no contracts

   Limitations

   • −Separate logins cost $20 per month each
   • −Texting needs the WiseText add-on and an $80 registration fee
   • −No published user count, so adoption is scored conservatively

   SummaryWise Agent gives a solo agent or small team a full CRM with transaction tools for a flat $49 per month. Add the cost of separate logins and texting if the team needs them.

5. 5

   CINC

   Lead generation and CRM platform that pairs Google and Facebook buyer and seller ads with automated follow-up.

   7.7overall

   Lead generation and CRM platform that pairs Google and Facebook buyer and seller ads with automated follow-up.

   Best forTeams that want paid buyer and seller leads delivered into a CRM with automated nurture

   Adoption data

   50,000CINC says more than 50,000 agents rely on its platform to nurture leads.

   CINC, CINC: Real Estate Lead Generation & CRM (2026): “50,000+ agents rely on it to nurture their most profitable business opportunities every day”

   CINC is a lead generation business with a CRM attached, and its pricing table shows that clearly. Four plans, Solo for 1 user, Ramp for up to 4, Pro for up to 49 and Select for 50 or more, share a core CRM with AutoTracks automated follow-up, mobile apps, landing pages, mass messaging and video messaging, while lead routing and integrations get more advanced as the plan grows. Google and Facebook buyer and seller lead products start at $200 per month, and a 3-line dialer costs $75 per month. The plan prices themselves are listed as Request Pricing, so we could not confirm a US dollar entry price and the value score stays conservative. CINC says more than 50,000 agents rely on the platform. It fits a team that wants leads and CRM from the same company more than an agent who works mainly from a sphere of past clients. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Plans sized from 1 user to 50 or more
   • +Lead generation and CRM in one account
   • +More than 50,000 agents, per CINC

   Limitations

   • −All four plans list Request Pricing
   • −Lead products start at $200 per month on top of the plan
   • −Zapier and other integrations are not on the Solo plan

   SummaryCINC suits teams that want paid buyer and seller leads delivered straight into a CRM. Get a full quote, because plan prices are not published and lead products add at least $200 per month.

6. 6

   Cloze

   AI-powered relationship CRM that logs email, calls and meetings automatically and is sold to agents and brokerages.

   7.6overall

   AI-powered relationship CRM that logs email, calls and meetings automatically and is sold to agents and brokerages.

   Best forSphere-focused agents who want a CRM that fills itself from email, calls and calendar

   Cloze takes a different route from the lead-routing tools above: it reads an agent's email, calls, meetings and documents and builds the contact history automatically, then uses AI to suggest who to contact and to draft messages. The real estate pages pitch reminders for re-engagement, automatic milestone and anniversary messages, and personalized email campaigns that keep a sphere of past clients active. Cloze Pro for individuals costs $17 per month on annual billing or $19.99 month to month, and Business Silver costs $21 per user per month annually, adding team features such as assignment and analytics. Lead routing and sub-team hierarchies sit on the business tiers. Cloze does not sell IDX websites or leads, and it publishes no user count, so adoption is scored conservatively. For a referral-driven agent who hates typing notes into a CRM, it is one of the best values on this list. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Low entry price for an individual agent
   • +Little manual data entry, per Cloze
   • +14-day free trial with no credit card

   Limitations

   • −Lead routing sits on business tiers, not Cloze Pro
   • −No IDX website or lead generation
   • −No published user count, so adoption is scored conservatively

   SummaryCloze is the best fit for agents who run a referral business and want the CRM to update itself. Teams that buy portal leads should look at Follow Up Boss instead.

7. 7

   Propertybase

   Real estate CRM from Lone Wolf built natively on Salesforce, with the Force.com license included.

   7.6overall

   Real estate CRM from Lone Wolf built natively on Salesforce, with the Force.com license included.

   Best forBrokerages that want Salesforce-grade customization and reporting configured for real estate

   Adoption data

   20k+Lone Wolf says Propertybase has more than 20,000 users at real estate brands in over 60 countries.

   Lone Wolf Technologies, Propertybase Salesforce Edition (2026): “20k+ Users from top real estate brands”

   Propertybase is the only product on this list built natively on Salesforce, and Lone Wolf prices it from $89 per user per month with the Force.com license included, so there is no separate Salesforce fee. That foundation brings lead capture and routing, auto-matching of leads to listings, a deal pipeline that runs to commission payout, built-in email marketing and property alerts, Salesforce dashboards and Agentforce AI for lead scoring. Lone Wolf Authentisign is built in for offers and signatures, and compliance checklists and milestone tracking cover the path to closing. Lone Wolf cites more than 20,000 users in over 60 countries and 363 verified AgentExchange reviews. The trade-off is weight: a Salesforce system rewards brokerages with an admin and specific workflows, while a solo agent will pay more and configure more than with Wise Agent or RealOffice360. It is a strong pick for a brokerage that has outgrown simpler tools. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Access to 4,000+ apps via Salesforce AgentExchange
   • +Supports multi-office and multi-territory structures
   • +SOC 2 and GDPR, with 99.9% uptime cited by Lone Wolf

   Limitations

   • −$89 per user adds up fast for large brokerages
   • −Salesforce configuration usually needs an admin
   • −More than a solo agent needs

   SummaryPropertybase gives brokerages Salesforce depth with real estate workflows already set up, from $89 per user. It is too much system for most solo agents.

8. 8

   RealOffice360

   Simple real estate CRM for agents, teams and small brokerages with low flat pricing.

   7.3overall

   Simple real estate CRM for agents, teams and small brokerages with low flat pricing.

   Best forNew and solo agents who want an easy, inexpensive client database

   RealOffice360 is the budget pick on this list. Essentials Solo costs $12 per month on the $144 annual plan or $15 month to month, and it includes unlimited contacts, desktop and mobile apps, a daily planner, smart client follow-ups, birthday and home anniversary reminders, and goals, deals and commission tracking. The limit that matters is the pipeline: Essentials holds only 5 deals, so most working agents will want Premium Solo at $25 per month annually, which adds unlimited deals, automatic lead capture, bulk email, AI assistant features and Gmail, Outlook and Mailchimp integrations. Premium Team costs $50 per month for two users on annual billing, and a brokerage package covers up to 20 agents for $125 per month. There is no lead generation or IDX website, and the company publishes no user count, so adoption is scored conservatively. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Cheapest verified paid plan on this list
   • +Team plan for two at $50 per month annually
   • +Brokerage package of $125 per month for up to 20 agents

   Limitations

   • −Essentials allows only 5 pipeline deals
   • −Automatic lead capture requires Premium
   • −No published user count, so adoption is scored conservatively

   SummaryRealOffice360 is the cheapest way into a real estate CRM at $12 per month. Plan on Premium at $25 once you track more than 5 deals.

9. 9

   Real Geeks

   IDX website, CRM and marketing platform for agents and teams, with optional managed lead packages.

   7.2overall

   IDX website, CRM and marketing platform for agents and teams, with optional managed lead packages.

   Best forAgents and teams that want an SEO-focused IDX website and CRM at one published monthly price

   Real Geeks is one of the few website-plus-CRM platforms that publishes its price. The Real Geeks Platform costs $399 per month with 2 users included, plus a $500 one-time setup fee, and the plan summary asks for a 6 or 12 month commitment. That buys an IDX website built for search with real-time MLS listings and AI-generated local area pages, a CRM with a dialer for calling and texting, marketing automation, and training and support. Extra users get cheaper with volume, from $25 each for users 3 to 10 down to $1 each above 100, which suits large teams. Lead packages are optional: social packages cost $299 per month and search or seller packages $599, each with an estimated monthly lead range. IDX feeds add $10 per MLS board per month. Real Geeks publishes no total user count, so adoption is scored conservatively. We compared documented features and published prices and did not run hands-on tests.

   Strengths

   • +Published price that includes website, CRM and marketing
   • +Users 3 to 10 cost $25 each, and the per-user price falls with volume
   • +US-based support and training included

   Limitations

   • −$500 setup fee and a 6 or 12 month commitment term
   • −IDX feeds cost $10 per MLS board per month
   • −No published user count, so adoption is scored conservatively

   SummaryReal Geeks is a sound pick for a team that wants a lead-capturing website and CRM at a known price. The $500 setup fee and commitment term make it a bigger first step than a standalone CRM.

10. 10

    Top Producer

    Real estate CRM with branded MLS market reports, transaction management and optional lead and farming packages.

    6.7overall

    Real estate CRM with branded MLS market reports, transaction management and optional lead and farming packages.

    Best forAgents who farm neighborhoods with branded market reports drawn from MLS data

    Top Producer's Pro plan centers on Market Snapshot, branded home and market reports built from MLS data that agents send to their farm and sphere. Pro also includes automated SMS and email lead response, built-in transaction management and MLS integration with more than 320 boards. On monthly billing Pro costs $179 per user per month, Pro + Leads starts at $479 per month depending on lead volume, and Pro + Farming starts at $599 depending on farm size. Teams pay $399 per month for up to 5 users, $699 for 10 and $1,199 for 25, and annual billing saves 10 percent. Those prices put it at the bottom of our value scores, and Top Producer publishes no user count, so adoption is scored conservatively. It is strongest for listing agents who live on market reports. We compared documented features and published prices and did not run hands-on tests.

    Strengths

    • +MLS integration with more than 320 boards
    • +Team plans for 5, 10 and 25 users
    • +Annual billing saves 10 percent

    Limitations

    • −Highest per-user CRM price on this list
    • −Lead and farming packages start at $479 and $599 per month
    • −No published user count, so adoption is scored conservatively

    SummaryTop Producer earns its place for agents who farm with branded MLS market reports. At $179 per user per month on monthly billing, most other agents get more for less elsewhere on this list.

Questions or corrections: editorial@statlyst.com · Disclosure