Sales & CRM · ranking
9 Best B2B Contact Databases of 2026
Statlyst data desk · updated November 10, 2026 · next review December 25, 2026
Apollo.io is the best B2B contact database in 2026 for sales teams buying verified business emails and direct dials, because a $49 seat billed annually includes 30,000 credits a year and more than 600,000 companies use it; Lusha suits small teams that want 515M+ contacts and phone reveals from $37.45 a month; RocketReach is the cheapest verified paid option at $19 a month billed annually.
| # | Product | Features (35%) | Adoption and reviews (35%) | Value (30%) | Overall | Users or customers | From |
|---|---|---|---|---|---|---|---|
| 1 | Apollo.io | 9.0 | 9.4 | 9.2 | 9.2 | 600,000 (2026) | $49 |
| 2 | Lusha | 8.2 | 8.6 | 8.6 | 8.5 | 280,000 (2026) | $37.45 |
| 3 | RocketReach | 7.8 | 8.7 | 8.8 | 8.4 | 26 million (2026) | $19 |
| 4 | ZoomInfo | 9.5 | 9.0 | 6.0 | 8.3 | 1,851 (2026) | Free plan |
| 5 | Cognism | 8.6 | 7.0 | 6.0 | 7.3 | 4,000 (2026) | Check price |
| 6 | UpLead | 7.2 | 6.8 | 8.0 | 7.3 | 4,000 (2026) | $74 |
| 7 | Kaspr | 7.4 | 6.0 | 8.4 | 7.2 | n/a | $49 |
| 8 | LeadIQ | 7.6 | 6.0 | 7.0 | 6.9 | n/a | $200 |
| 9 | D&B Hoovers | 8.0 | 6.5 | 5.5 | 6.7 | n/a | Check price |
Adoption figures come from company filings, official releases or independent surveys, linked in each entry. We compared documented features and published prices; we did not run hands-on tests. Scoring method
This list is for sales reps, SDR managers and founders choosing where to buy verified business emails and direct dials for prospecting. We scored nine databases on documented features (35 percent), adoption backed by a published customer or user figure (35 percent) and value at US entry prices and credit allowances (30 percent). We compared documented features and published prices on vendor pages and did not run hands-on tests. Vendors that sell only by quote are marked as pending.
AssessmentApollo.io comes first on cost per lookup and adoption: a free plan, a $49 Basic seat with 30,000 credits a year and 600,000+ companies using it. Lusha is second with 515M+ contacts and the cheapest verified plan that includes phone reveals, at $37.45 a month. RocketReach is third and cheapest overall at $19 a month for email-only lookups across 700M profiles. ZoomInfo has the most features and company coverage but sells only by quote. UpLead charges one credit for email and mobile together, Cognism and Kaspr suit European phone prospecting, LeadIQ suits Sales Navigator workflows, and D&B Hoovers fits buyers already on Dun & Bradstreet data.
- 1

Apollo.io
Contact and account database with sequences, a dialer and CRM sync sold on credit-based seats.
9.2overallContact and account database with sequences, a dialer and CRM sync sold on credit-based seats.
Best forSales teams that want verified emails, phone credits and outreach in one low-cost seat
Adoption data
600,000Apollo.io reports that more than 600,000 companies use its platform.
Apollo.io, Apollo.io homepage (2026): “Over 600,000 companies use Apollo to help stay ahead of the competition.”
For a rep who needs business emails and phone numbers at the lowest cost per lookup, Apollo.io has the strongest public offer on this list. The Basic seat is $49 per month on annual billing and arrives with 30,000 credits a year, and the free plan gives each seat 900 credits a year to test the 240M+ contact and 30M+ account database. Apollo.io also bundles email sequences and, on paid plans, a dialer, so a small team can source contacts and contact them without a second subscription. Adoption is strong: the company says more than 600,000 companies use the product. The tradeoffs are coverage and limits. Its published contact total is lower than several rivals, the free plan connects only Gmail inboxes and the Organization tier requires three seats. Buyers in niche markets should run the same account list through a second database before they commit. We compared documented features and published prices on Apollo.io pages and did not run hands-on tests.
Strengths
- +Permanent free plan with 900 credits per seat a year
- +Basic seat comes with 30,000 credits a year
- +Highest published company user count among the databases here
Limitations
- −Free plan works with Gmail accounts only
- −Organization tier needs at least 3 seats
- −Published contact total trails Lusha, ZoomInfo and RocketReach
SummaryApollo.io ranks first on cost per lookup and the largest published user base among these databases. Check niche coverage against a second vendor before a long contract.
- 2

Lusha
Prospecting database and browser extension with verified emails and phone numbers on a simple credit plan.
8.5overallProspecting database and browser extension with verified emails and phone numbers on a simple credit plan.
Best forSmall sales teams that want a large contact base and fast lookups from a browser extension
Adoption data
280,000Lusha says more than 280,000 go-to-market teams worldwide use its data.
Lusha, Lusha homepage (2026): “Trusted by 280,000+ GTM teams worldwide”
Lusha suits teams that prospect one contact at a time from LinkedIn or a company website and want an answer in a click. The database lists 515M+ contacts and 29M+ companies, and every record carries 77 fields plus an email confidence score. Pricing is easy to read: a free plan with 40 credits a month, then Starter at $37.45 per month billed yearly with 4,800 credits a year. That makes Lusha the cheapest verified paid plan here that can also reveal phone numbers, though each phone reveal costs 5 credits while an email costs 1, so a team that calls first will drain Starter quickly. Bulk work through the API or CSV enrichment begins on the $52.45 Pro plan. Lusha says more than 280,000 go-to-market teams use it, which places it second on adoption. We compared documented features and published prices on Lusha pages and did not run hands-on tests.
Strengths
- +Lowest verified paid entry with phone numbers included in the credit pool
- +Free plan with 40 credits every month
- +Second-largest published adoption figure here
Limitations
- −Phone reveals cost 5 credits against 1 for an email
- −Starter allows 4,800 credits a year
- −API and file enrichment start at the $52.45 Pro plan
SummaryLusha is the easiest paid way to get phone numbers from a large database at a low monthly price. Phone-heavy teams should model the 5-credit cost per number first.
- 3

RocketReach
Contact lookup service for professional emails and phone numbers across 700M profiles.
8.4overallContact lookup service for professional emails and phone numbers across 700M profiles.
Best forIndividual sellers and recruiters who mostly need email addresses at a low annual price
Adoption data
26 millionRocketReach says more than 26 million users and 95 percent of the S&P 500 use its service.
RocketReach, RocketReach homepage (2026): “Trusted by over 26 million users and 95% of the S&P 500.”
RocketReach is the budget answer for buyers who mainly need verified business emails. Essentials costs $19 per month, or $229 billed annually, and covers 1,200 exports a year against a database the company puts at 700M profiles and 60M companies, the largest profile count we found among these vendors. The catch for phone-based prospecting is that direct dials and mobile numbers start on Pro at $52 per month billed annually, which also raises the export cap to 3,600 a year and adds CRM and sequencer integrations. Team plans move to a sales process with pricing from $6K a year. RocketReach reports more than 26 million users and says 95 percent of the S&P 500 use it, a strong adoption signal for a low-cost tool. It has no permanent free plan. We compared documented features and published prices on RocketReach pages and did not run hands-on tests.
Strengths
- +Cheapest verified paid plan on this list at $19 a month
- +Largest published profile count here
- +Large published user base of 26 million+
Limitations
- −Essentials includes no phone numbers
- −1,200 exports a year on Essentials
- −Team plans start at $6K a year through sales
SummaryRocketReach is the cheapest verified entry for email lookups and claims the largest profile count here. Budget for Pro if you need direct dials.
- 4

ZoomInfo
Enterprise go-to-market data platform with company, contact, intent and website visitor data.
8.3overallEnterprise go-to-market data platform with company, contact, intent and website visitor data.
Best forMid-market and enterprise revenue teams that need the deepest North American coverage
Adoption data
1,851ZoomInfo reported 1,851 customers paying $100,000 or more in annual contract value at the end of the third quarter of 2026.
ZoomInfo Technologies Inc. (SEC Form 8-K, Exhibit 99.1), ZoomInfo third quarter 2026 financial results (2026): “the Company closed the quarter with 1,851 customers with $100,000 or greater in ACV”
ZoomInfo has the broadest feature set and the largest published company file among the databases we compared: 500M+ contacts and 100M+ companies, including 34M+ companies and 200M+ professionals outside North America. Beyond emails and direct dials it sells intent data, website visitor identification and a GTM Studio workspace that checks lookups against 25+ sources, with 20+ native integrations. Its public filings show where it sells best: 1,851 customers paid $100,000 or more in annual contract value at the end of the third quarter of 2026. The weak point for most buyers is cost transparency. ZoomInfo publishes no list prices, quotes packages with consumption credits through sales, and its free plan is a limited entry point rather than a working database seat. That keeps its value score low and its overall rank at fourth despite the top features score. We compared documented features and published materials on ZoomInfo pages and did not run hands-on tests.
Strengths
- +Deepest published company coverage on this list
- +Intent and visitor data alongside contacts
- +Public-company disclosures back its adoption figures
Limitations
- −No list prices published
- −Buying requires a sales process and annual contract
- −Adoption figure counts only its largest customers
SummaryZoomInfo has the most features and company coverage on this list. Its quote-only pricing suits large teams with procurement time, not small ones.
- 5

Cognism
Compliance-focused B2B data provider with verified mobiles and sales signals, strong in Europe.
7.3overallCompliance-focused B2B data provider with verified mobiles and sales signals, strong in Europe.
Best forTeams prospecting in the UK and Europe that need phone-verified mobiles
Adoption data
4,000Cognism says more than 4,000 companies worldwide use its data.
Cognism, Cognism Pricing (2026): “Trusted by 4000+ companies worldwide”
Cognism is the pick on this list for teams whose buyers sit in the UK and Europe and who rely on calling. Its data covers emails, mobile numbers, job titles and work history, and the Pro plan adds on-demand mobile verification and intent data on top of hiring, funding and job change signals. Developers get MCP and API access, and a CRM enrichment add-on keeps existing records current. One credit reveals one contact, which is simple to budget. Two things hold it back in our ranking. Cognism publishes no prices, so every buyer goes through a quote, and both plans include 5 seats, which makes it a poor fit for a solo rep or a two-person team. Its published customer count of 4,000+ companies is also well below the leaders. We compared documented features and published materials on Cognism pages and did not run hands-on tests.
Strengths
- +Mobile verification on demand
- +Sales signals included with contact data
- +One credit per revealed contact
Limitations
- −No published prices
- −Plans include 5 seats, too many for solo buyers
- −Intent data and verification need the Pro plan
SummaryCognism is a strong choice for phone-led prospecting in Europe. Quote-only pricing and 5-seat plans rule it out for very small teams.
- 6

UpLead
B2B lead database that verifies emails in real time as you search.
7.3overallB2B lead database that verifies emails in real time as you search.
Best forSmall teams that want one credit to cover both email and mobile for a contact
Adoption data
4,000UpLead says more than 4,000 businesses use its data.
UpLead, UpLead homepage (2026): “Trusted By 4,000+ Businesses”
UpLead's main selling point for phone-first prospecting is its credit rule: one credit unlocks a contact's email and mobile direct dial together, where Lusha charges five credits for a phone number alone. Essentials costs $74 per month on annual billing with 2,040 credits, and the company says emails are verified in real time as you search its 200M+ lead database. A Chrome extension handles lookups on websites, and integrations reach CRMs directly or 1,500+ apps through Zapier. The limits are size and scale. The database is smaller than those of Apollo.io, Lusha, ZoomInfo and RocketReach, the only free option is a 7-day trial with 5 credits, and the published customer count of 4,000+ businesses is modest. For a team that needs a few hundred complete contacts a month with phone numbers, the math can still beat larger vendors. We compared documented features and published prices on UpLead pages and did not run hands-on tests.
Strengths
- +Email and phone share one credit per contact
- +Published prices and credit counts
- +Real-time verification at search time
Limitations
- −No permanent free plan
- −Smaller database than most rivals here
- −Lower published customer count
SummaryUpLead's single credit for email and mobile makes complete contacts predictable to budget. Its smaller database and lack of a free plan hold it back.
- 7

Kaspr
LinkedIn Chrome extension that returns European phone numbers and emails from profiles.
7.2overallLinkedIn Chrome extension that returns European phone numbers and emails from profiles.
Best forReps and recruiters who prospect from LinkedIn and Sales Navigator in Europe
Kaspr is built around a single workflow: open a LinkedIn profile, group or event and pull a phone number or email from the Chrome extension. The company says it holds 500m+ verified phone numbers and email addresses across 200m+ profiles, aimed at European contacts and described as GDPR aligned. The free plan includes 15 B2B email credits, 5 phone credits and 5 direct email credits a month. Starter costs $49 per user per month billed annually, or $65 monthly, with unlimited B2B email credits, 100 phone credits a month, Sales Navigator support and up to 12,000 exports a year. Business at $79 doubles phone credits to 200. Credits are shared across users, which helps teams with uneven usage. Kaspr publishes no user or customer count we could cite, so its adoption score is conservative, and API access is available only on request. We compared documented features and published prices on Kaspr pages and did not run hands-on tests.
Strengths
- +Unlimited B2B email credits from $49 a user
- +Free plan includes phone credits
- +Shared credit pool across the account
Limitations
- −No published user or customer count
- −Starter includes 100 phone credits a month
- −API access only on request
SummaryKaspr gives LinkedIn-first reps unlimited email lookups and European phone numbers at a modest price. Missing adoption data keeps it mid-table.
- 8

LeadIQ
Prospecting tool that captures emails and mobiles from LinkedIn and syncs them to CRMs and sequencers.
6.9overallProspecting tool that captures emails and mobiles from LinkedIn and syncs them to CRMs and sequencers.
Best forSDR teams on Salesforce and Outreach that capture prospects from Sales Navigator
LeadIQ fits SDR teams that live in LinkedIn and Sales Navigator and want each prospect pushed straight to the CRM and the sequencing tool. The Chrome extension captures emails and mobile numbers, and the company says it queries a live dataset of 750 million+ professional profiles refreshed every month. The Pro plan lists job change tracking for past champions, signals such as 10-K and hiring mentions, an AI message writer and CRM and webform enrichment. Free gives 1 user 50 credits, and Pro starts at $200 per month for up to 5 users, with annual billing priced 25 percent below monthly. Database search is limited on both plans, and team governance, file enrichment and duplicate detection sit in Enterprise. LeadIQ publishes no user or customer count we could cite, so its adoption score is conservative. We compared documented features and published prices on LeadIQ pages and did not run hands-on tests.
Strengths
- +Free plan with 50 credits for one user
- +Pro covers up to 5 users
- +Job change tracking included
Limitations
- −Pro starts at $200 a month, high for one rep
- −No published user or customer count
- −Database search is limited on Free and Pro
SummaryLeadIQ fits SDR teams that capture prospects from Sales Navigator into Salesforce. The $200 Pro entry is better value shared across several users than for one rep.
- 9

D&B Hoovers
Dun & Bradstreet sales intelligence product with company data, contacts, buying signals and an MCP connection.
6.7overallDun & Bradstreet sales intelligence product with company data, contacts, buying signals and an MCP connection.
Best forEnterprises and banks that already use Dun & Bradstreet company data
D&B Hoovers comes from Dun & Bradstreet and leans on the company data behind it more than on raw contact counts. The product page describes company intelligence, contact data, buying signals, intent, website engagement, company news and trigger events, with an MCP connection that brings Hoovers data into AI tools and agent workflows. Customer stories on the page include First Horizon Bank, which gave its bankers Hoovers for their own prospecting, and a team that integrated it with Salesforce. For a sales rep comparing contact databases, the gaps are hard to ignore: there are no published prices, the product page lists no contact or user counts we could cite, and the trial is by request. That keeps its adoption and value scores at the bottom of this list. Buyers already using Dun & Bradstreet data for credit or compliance work may find the fit easier to justify. We compared documented features and published materials on Dun & Bradstreet pages and did not run hands-on tests.
Strengths
- +Built on Dun & Bradstreet commercial data
- +Buying signals and trigger events alongside contacts
- +MCP connection for AI assistants
Limitations
- −No published prices
- −No published contact count or user count on the product page
- −Trial only by request
SummaryD&B Hoovers makes sense for buyers already on Dun & Bradstreet data. Without public prices or contact counts it ranks last for reps choosing a contact database.
Choosing a product
- Decide whether you need emails, phones or both
- Email-only plans are cheap: RocketReach Essentials costs $19 a month and Kaspr Starter gives unlimited B2B email credits for $49 a user. Direct dials cost more. Lusha charges 5 credits per phone number against 1 per email, Kaspr Starter caps phone credits at 100 a month and RocketReach adds phones only on its $52 Pro plan. UpLead is the exception, with one credit covering email and mobile together.
- Convert seat prices into cost per contact
- Divide the yearly price by the credits you get. Apollo.io Basic is $588 a year for 30,000 credits, Lusha Starter is about $449 a year for 4,800 credits and UpLead Essentials is $888 a year for 2,040 credits. Then check what a credit buys, because a phone reveal can use several.
- Test coverage in your own market
- Published totals range from RocketReach's 700M profiles to UpLead's 200M+ leads, and they say little about one niche or country. Run the same 50 target accounts through two or three free plans or trials and count usable emails and mobiles. For UK and European buyers, compare Cognism and Kaspr against the US-centric leaders.
- Check how data reaches your CRM
- Most reps prospect from a browser extension and push contacts into Salesforce, HubSpot or a sequencer. Confirm the integration is on the plan you plan to buy: Lusha moves API and CSV enrichment to Pro, RocketReach puts CRM integrations on Pro, and LeadIQ keeps file enrichment and duplicate detection in Enterprise.
- Expect a sales process at the top end
- ZoomInfo, Cognism and D&B Hoovers publish no list prices, and Cognism plans include 5 seats. Budget time for a demo and an annual contract, and ask each vendor for the per-credit cost of emails and phones in writing.
Frequently asked questions
Which B2B database is best?
Apollo.io is the best B2B database for most sales teams in 2026. Its Basic plan costs $49 per seat per month billed annually with 30,000 credits a year, there is a free plan, and the company says more than 600,000 companies use it. ZoomInfo has deeper company coverage but sells only by quote.
What is the best B2B contact database for direct dials?
Lusha is the cheapest verified plan here that reveals phone numbers, at $37.45 a month billed yearly, though each number costs 5 credits. UpLead charges one credit for email and mobile together, and Cognism offers on-demand mobile verification on its Pro plan for European prospecting.
What is the best contact database on a budget?
RocketReach Essentials is the cheapest verified paid plan at $19 a month, $229 billed annually, for email lookups across 700M profiles. Apollo.io, Lusha, Kaspr and LeadIQ also have permanent free plans with small monthly or yearly credit allowances.
How much does a B2B contact database cost?
Verified entry prices on this list run from $19 a month for RocketReach Essentials to $200 a month for LeadIQ Pro. Apollo.io starts at $49 per seat, Kaspr at $49 per user and UpLead at $74 a month, all billed annually. ZoomInfo, Cognism and D&B Hoovers quote prices through sales.
Which contact database is best for Europe?
Cognism and Kaspr focus on European contacts. Cognism sells verified mobiles and sales signals on quoted plans with 5 seats, while Kaspr starts at $49 per user per month billed annually and pulls numbers from LinkedIn profiles with its Chrome extension.
Questions or corrections: editorial@statlyst.com · Disclosure
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